TY  - BOOK
AU  - Zikmund,William G.
TI  - Exploring marketing research
T2  - The Dryden Press series in marketing
SN  - 003018763X
AV  - HF5415.2 Z545E 1997
PY  - 1997///
CY  - Fort Worth, Tex.
PB  - Dryden Press
KW  - MARKETING RESEARCH
N1  - Includes bibliographical references and index
ER  -