Marketing / 
Eric N. Berkowitz ... [et al.] 
 - 5th ed. 
 - Chicago, Ill. :  Irwin,  c1997 
 - 736 p. :  col. ill. 
 - Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0256189684 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / M374 1997