Cohen, William A. 1937- The practice of marketing management : analysis, planning, and implementation / William A. Cohen - 2nd ed. - New York, N.Y. : Macmillan Pub. Co., c1991 - 693 p. : ill. Includes bibliographical references and index ISBN: 0023231718 Subjects--Topical Terms: MARKETING--MANAGEMENT LC Class. No.: HF5415.13 / C633P 1991