TY  - BOOK
AU  - Cohen,William A.
TI  - The practice of marketing management: analysis, planning, and implementation 
SN  - 0023231718
AV  - HF5415.13 C633P 1991
PY  - 1991///
CY  - New York, N.Y.
PB  - Macmillan Pub. Co.
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -