TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 013012771X
AV  - HF5415 A757M 2000
PY  - 2000///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - MARKETING
N1  - Kotler's name appears first on the earlier ed; Includes bibliographical references and indexes
ER  -