Phillips, Pamela M. Fashion sales promotion : the selling behind the selling / Pamela M. Phillips, Ellye Bloom, John D. Mattingly - New York, N.Y. : Wiley, c1985 - 223 p. : ill. - The Wiley retail fashion merchandising and management series . Includes bibliographical references and index ISBN: 0471861464 Subjects--Topical Terms: ADVERTISING--FASHIONFASHION MERCHANDISING LC Class. No.: HF6161 .C44 / P444F