TY  - BOOK
AU  - Phillips,Pamela M.
AU  - Bloom,Ellye
AU  - Mattingly,John D.
TI  - Fashion sales promotion: the selling behind the selling 
T2  - The Wiley retail fashion merchandising and management series
SN  - 0471861464
AV  - HF6161 .C44 P444F
PY  - 1985///
CY  - New York, N.Y.
PB  - Wiley
KW  - ADVERTISING
KW  - FASHION
KW  - FASHION MERCHANDISING
N1  - Includes bibliographical references and index
ER  -