Churchill, Gilbert A.,  Jr. <br/><br/>
Marketing :  creating value for customers / 
Gilbert A. Churchill, Jr., J. Paul Peter 
 - Homewood, Ill. :  Austen Press,  c1995 
 - 703 p. :  col. maps, col. ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0256125392 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MARKETING<br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / C487M