TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Peter,Paul J.
TI  - Marketing: creating value for customers 
SN  - 0256125392
AV  - HF5415 C487M
PY  - 1995///
CY  - Homewood, Ill.
PB  - Austen Press
KW  - MARKETING
N1  - Includes bibliographical references and indexes
ER  -