TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Marketing: an introduction 
SN  - 0135545935
AV  - HF5415 K674M 1993
PY  - 1993///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -