Pride, William M. <br/><br/>
Marketing :  concepts and strategies / 
William M. Pride, O.C. Ferrell 
 - 8th ed. 
 - Boston, Mass. :  ,  c1993 
 - 817 p. :  maps, col. ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0395638852 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / P742M 1993