TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing: concepts and strategies 
SN  - 0395638852
AV  - HF5415 P742M 1993
PY  - 1993///
CY  - Boston, Mass.
PB  - 
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -