Evans, Joel R. Principles of marketing / Joel R. Evans, Barry Berman - 3rd ed. - Englewood Cliffs, N.J. : Prentice Hall, c1995 - 521 p. : maps, col. ill. + 1 diskette Includes bibliographical references and index ISBN: 0023347015 Subjects--Topical Terms: MARKETING LC Class. No.: HF5415 / E926P 1995