TY  - BOOK
AU  - Evans,Joel R.
AU  - Berman,Barry
TI  - Principles of marketing
SN  - 0023347015
AV  - HF5415 E926P 1995
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -