TY - BOOK AU - Turner,Marcia Layton TI - How to think like the world's greatest new media moguls T2 - The leader's edge SN - 0071360697 AV - P96 .T42 T876H PY - 2001/// CY - New York, N.Y. PB - McGraw-Hill KW - MASS MEDIA KW - TECHNOLOGICAL INNOVATIONS KW - WORLD WIDE WEB N1 - Includes bibliographical references and index ER -