Dillon, William R. <br/><br/>
Essentials of marketing research / 
William R. Dillon, Thomas J. Madden, Neil H. Firtle 
 - Homewood, Ill. :  Irwin,  c1993 
 - 556 p. :  ill. 
 - Irwin series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0256081123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH
<br/><br/><label>LC Class. No.: </label>HF5415.2  / D544E