TY  - BOOK
AU  - Dillon,William R.
AU  - Madden,Thomas J.
AU  - Firtle,Neil H.
TI  - Essentials of marketing research
T2  - Irwin series in marketing
SN  - 0256081123
AV  - HF5415.2 D544E
PY  - 1993///
CY  - Homewood, Ill.
PB  - Irwin
KW  - MARKETING RESEARCH
N1  - Includes bibliographical references and index
ER  -