Czinkota, Michael R.
International marketing /
Michael R. Czinkota, Ilkka A. Ronkainen
- 2002 update ed.
- Fort Worth, Tex. : Harcourt College, c2002
- 815 p. : col. ill.
Includes bibliographical references and indexes
0030330963
EXPORT MARKETING
HF1416 / C946I 2002