TY  - BOOK
AU  - Semenik,Richard J.
TI  - Promotion and integrated marketing communications
SN  - 0324062532
AV  - HF5837 S453P
PY  - 2002///
CY  - Australia
PB  - South-Western
KW  - ADVERTISTING CAMPAIGNS
KW  - COMMUNICATION IN MARKETING
N1  - Includes bibliographical references and indexes
ER  -