Jim, Aitchison <br/><br/>
How Asia advertises :  the most successful campaigns in Asia-Pacific and the marketing strategies behind them / 
Jim Aitchison 
 - Singapore :  Wiley,  2002 
 - 411 p. :  ill. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0470820551 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING--ASIA<br/>ADVERTISING--PACIFIC AREA<br/>MARKETING--ASIA<br/>MARKETING--PACIFIC AREA
<br/><br/><label>LC Class. No.: </label>HF5813 .A78  / A372H