TY  - BOOK
AU  - Jim,Aitchison
TI  - How Asia advertises: the most successful campaigns in Asia-Pacific and the marketing strategies behind them 
SN  - 0470820551
AV  - HF5813 .A78 A372H
PY  - 2002///
CY  - Singapore
PB  - Wiley
KW  - ADVERTISING
KW  - ASIA
KW  - PACIFIC AREA
KW  - MARKETING
N1  - Includes index
ER  -