TY  - BOOK
AU  - Donaldson,Bill
AU  - O'Toole,Tom
TI  - Strategic market relationships: from strategy to implementation 
SN  - 0471494437
AV  - HF5415.55 D662S
PY  - 2002///
CY  - Chichester
PB  - Wiley
KW  - RELATIONSHIP MARKETING
KW  - STRATEGIC ALLIANCES (BUSINESS)
KW  - BUSINESS NETWORKS
KW  - INDUSTRIAL MANAGEMENT
N1  - Includes bibliographical references and index
ER  -