TY  - BOOK
AU  - Cheverton,Peter
TI  - How come your brand isn't working hard enough?: the essential guide to brand management 
T2  - If you're so brilliant
SN  - 0749437286
AV  - HD69 .B7 C438H
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - BRAND NAME PRODUCTS
KW  - PRODUCT MANAGEMENT
N1  - Includes index
ER  -