TY  - BOOK
AU  - Breakenridge,Deirdre
TI  - Cyberbranding: brand building in the digital economy 
SN  - 0130897108
AV  - HF5415.3 B732C
PY  - 2001///
CY  - London
PB  - Financial Times/Prentice Hall
KW  - BRAND CHOICE
KW  - ELECTRONIC COMMERCE
N1  - Includes bibliographical references and index
ER  -