TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 0130175781
AV  - HF5415.123 C568I
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - COMMUNICATION IN MARKETING
KW  - ADVERTISING
N1  - Includes index
ER  -