TY  - BOOK
AU  - Vitale,Robert P.
AU  - Giglierano,Joseph J.
TI  - Business to business marketing: analysis & practice in a dynamic environment 
SN  - 0324072961
AV  - HF5415.1263 V572B
PY  - 2002///
CY  - Australia
PB  - South-Western
KW  - INDUSTRIAL MARKETING
N1  - Includes bibliographical references and index
ER  -