TY  - BOOK
AU  - Carpenter,Gregory S.
AU  - Nakamoto,Kent
AU  - Glazer,Rashi
TI  - Readings on market-driving strategies: towards a new theory of competitive advantage 
SN  - 0321014138
AV  - HF5415.32 R422
PY  - 1997///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - CONSUMER BEHAVIOR
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references
ER  -