Strategic marketing /
David W. Cravens
- 6th ed. , international ed.
- Boston, Mass. : Irwin/McGraw-Hill, c2000
- 752 p. : ill.
- The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index
0071169415
MARKETING--DECISION MAKING MARKETING--MANAGEMENT MARKETING--MANAGEMENT--CASE STUDIES