TY  - BOOK
AU  - Cravens,David W.
TI  - Strategic marketing
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 0071169415
AV  - HF5415.135 C728S 2000
PY  - 2000///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - MARKETING
KW  - DECISION MAKING
KW  - MANAGEMENT
KW  - CASE STUDIES
N1  - Includes bibliographical references and index
ER  -