TY  - BOOK
AU  - Dibb,Sally
TI  - Marketing: concepts and strategies 
SN  - 0395669286
AV  - HF5415 M374 1994
PY  - 1994///
CY  - Boston, Mass.
PB  - 
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -