Usunier, Jean-Claude <br/><br/>
Marketing across cultures / 
Jean-Claude Usunier 
 - 3rd ed. 
 - Harlow :  Financial Times/Prentice Hall,  2000 
 - 627 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130106682 
<br/><br/><label>Subjects--Topical Terms: </label><br/>EXPORT MARKETING--SOCIAL ASPECTS<br/>INTERNATIONAL BUSINESS ENTERPRISES--SOCIAL ASPECTS<br/>INTERCULTURAL COMMUNICATION
<br/><br/><label>LC Class. No.: </label>HF1416  / U786M 2000