TY  - BOOK
AU  - Usunier,Jean-Claude
TI  - Marketing across cultures
SN  - 0130106682
AV  - HF1416 U786M 2000
PY  - 2000///
CY  - Harlow
PB  - Financial Times/Prentice Hall
KW  - EXPORT MARKETING
KW  - SOCIAL ASPECTS
KW  - INTERNATIONAL BUSINESS ENTERPRISES
KW  - INTERCULTURAL COMMUNICATION
N1  - Includes bibliographical references and index
ER  -