Keegan, Warren J. <br/><br/>
Global marketing management / 
Warren J. Keegan 
 - 7th ed. , international ed. 
 - Upper Saddle River, N.J. :  Prentice-Hall International,  c2002 
 - 617 p. :  ill. 
 - CRC series : modern mechanics and mathematics ;  2 .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130615064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>EXPORT MARKETING--MANAGEMENT<br/>EXPORT MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF1416  / K433G 2002