Principles of service marketing and management /
Christopher Lovelock, Lauren Wright
- 2nd ed. , international ed.
- Upper Saddle River, N.J. : Prentice Hall, c2002
- 436 p. : ill. (some col.)
Includes bibliographical references and index
0130950122
SERVICE INDUSTRIES--MARKETING--UNITED STATES SERVICE INDUSTRIES--MANAGEMENT--UNITED STATES