TY  - BOOK
AU  - Lovelock,Christopher
AU  - Wright,Lauren
TI  - Principles of service marketing and management
SN  - 0130950122
AV  - HD9981.5 L683P 2002
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - SERVICE INDUSTRIES
KW  - UNITED STATES
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -