Peter, J. Paul <br/><br/>
Consumer behavior and marketing strategy / 
J. Paul Peter, Jerry C. Olson 
 - 6th ed. , international ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2002 
 - 582 p. :  ill. (some col.) 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072410647 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR<br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.3  / P473C 2002