TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry Corrie
TI  - Consumer behavior and marketing strategy
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072410647
AV  - HF5415.3 P473C 2002
PY  - 2002///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - CONSUMER BEHAVIOR
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -