Bryant, Jennings <br/><br/>
Fundamentals of media effects / 
Jennings Bryant, Susan Thompson 
 - Boston, Mass. :  McGraw-Hill,  c2002 
 - 395 p. :  ill. 
 - The McGraw-Hill series in mass communication and journalism .
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0072435763 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MASS MEDIA--PSYCHOLOGICAL ASPECTS--UNITED STATES<br/>MASS MEDIA--SOCIAL ASPECTS--UNITED STATES<br/>MASS MEDIA--POLITICAL ASPECTS--UNITED STATES<br/>MASS MEDIA--INFLUENCE--UNITED STATES
<br/><br/><label>LC Class. No.: </label>HN90 .M3  / B792F