Brands : visions and values / edited by John Goodchild and Clive Callow - Chichester : Wiley, c2001 - 161 p. : ill. - UKSIP series . Includes bibliographical references and index ISBN: 0471497428 Subjects--Topical Terms: BRAND NAME PRODUCTS--VALUATION--MANAGEMENT LC Class. No.: HD69 .B7 / B726