TY  - BOOK
AU  - Goodchild,John
AU  - Callow,Clive
TI  - Brands: visions and values 
T2  - UKSIP series
SN  - 0471497428
AV  - HD69 .B7 B726
PY  - 2001///
CY  - Chichester
PB  - Wiley
KW  - BRAND NAME PRODUCTS
KW  - VALUATION
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -