Sargeant, Adrian <br/><br/>
Direct and interactive marketing / 
Adrian Sargeant, Douglas C. West 
 - Oxford :  Oxford Univ. Press,  2001 
 - 460 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0198782535 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DIRECT MARKETING<br/>INTERACTIVE MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.126  / S273D