TY  - BOOK
AU  - Sargeant,Adrian
AU  - West,Douglas C.
TI  - Direct and interactive marketing
SN  - 0198782535
AV  - HF5415.126 S273D
PY  - 2001///
CY  - Oxford
PB  - Oxford Univ. Press
KW  - DIRECT MARKETING
KW  - INTERACTIVE MARKETING
N1  - Includes bibliographical references and index
ER  -