TY  - BOOK
AU  - Jagpal,Sharan
TI  - Marketing strategy and uncertainty
SN  - 0195125738
AV  - HF5415 J336M
PY  - 1999///
CY  - New York, N.Y.
PB  - Oxford Univ. Press
KW  - MARKETING
KW  - STRATEGIC PLANNING
KW  - MANAGEMENT
KW  - DECISION MAKING
N1  - Includes bibliographical references and indexes
ER  -