Duncan, Thomas R. <br/><br/>
IMC :  using advertising and promotion to build brands / 
Tom Duncan 
 - International ed. 
 - Boston, Mass. :  McGraw-Hill,  c2002 
 - 783 p. :  ill. (chiefly col.) 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071123318 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS--MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / D862I 2002