TY  - BOOK
AU  - Duncan,Thomas R.
TI  - IMC: using advertising and promotion to build brands 
SN  - 0071123318
AV  - HF5415.13 D862I 2002
PY  - 2002///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -