TY  - BOOK
AU  - McAuley,Andrew
TI  - International marketing: consuming globally, thinking locally 
SN  - 0471897442
AV  - HF1416 M322I
PY  - 2001///
CY  - Chichester
PB  - Wiley
KW  - EXPORT MARKETING
KW  - INTERNATIONAL ECONOMIC RELATIONS
KW  - GLOBALIZATION
N1  - Includes bibliographical references and index
ER  -