Parry, Mark Edward 1957- Strategic marketing management : a means-end approach / Mark E. Parry - New York, N.Y. : McGraw-Hill, c2002 - 275 p. : ill. - The McGraw-Hill executive MBA series . Includes bibliographical references and index ISBN: 0071372229 Subjects--Topical Terms: MARKETING--MANAGEMENT LC Class. No.: HF5415.13 / P377S