Vivian, John <br/><br/>
The media of mass communication / 
John Vivian 
 - 6th ed. 
 - Boston, Mass. :  Allyn and Bacon,  2002 
 - 510 p. :  ill. (some col.) 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0205335403 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MASS MEDIA
<br/><br/><label>LC Class. No.: </label>P90  / V584M 2002