TY  - BOOK
AU  - Vivian,John
TI  - The media of mass communication
SN  - 0205335403
AV  - P90 V584M 2002
PY  - 2002///
CY  - Boston, Mass.
PB  - Allyn and Bacon
KW  - MASS MEDIA
N1  - Includes index
ER  -