Bland, Michael Effective media relations / Michael Bland, Alison Theaker, David Wragg ; Anne Gregory series editor - 2nd ed. - London : Kogan Page, 2000 - 162 p. - PR in practice series . Includes bibliographical references and index ISBN: 0749433825 Subjects--Topical Terms: PUBLIC RELATIONSMASS MEDIA AND BUSINESS LC Class. No.: HD59 / B526E 2000